Wednesday, March 14, 2012

Over 50% of U.S. households have a console

The Nielsen study also reveals that the average time of game increased by 7% over last year.

Nielsen's survey, conducted only in U.S. households, also shows data that has to do with portable consoles, tablets and smartphones.

The primary data pointed to by the study says that 56% of U.S. households have at least one generation console table today, call Nintendo Wii, PlayStation 3 or Xbox 360, while 24% of the players has more than a device to play, and talk of two or more consoles, console and PC, or mobile equipment.

Other data that reveals the report says that 66% of households who have children aged 6 to 12 years, which have a handheld (DS or PSP), also have an iPhone or iPod Touch. Teams are more successful with Android among adults 25 to 34, while the distribution of the iPhone is much more equally among the different ages.

Internet as a distribution service, either as a marketing strategy or sale of games is growing exponentially, while the traditional means of distribution are down. Today most publishers are using the Internet to promote their games, this is due primarily to users who are increasingly spending more time online.

A final survey data (which should give a boost morale at the console market) reveals that four in five console owners are interested in the new generation equipment that could occur.

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