Saturday, April 14, 2012

The big publishing houses do not want to renew contract with Amazon

Due to a few more strict contractual clauses and an excessive increase of the promotional rates, six bigger publishing houses of the world refuse to renew his annual contract with Amazon.

In the physical world, the publishing houses pay promotional fees to the bookshops in order that these place to his books in places emphasized to increase his sales. In the digital world, Amazon the same advertising model has adopted; but a recent increase in the promotional rates was considered to be improper by the big publishing houses, which now refuse to renew contract with the major shop of books online of the world.

Yes it was affirmed by the journalist Alexander Zaitchik, according to whom an important source inside the publishing market made him know that of " Big Six " publishing houses (HarperCollins, Random House, Hachette, Simon and Schuster, Penguin and Macmillan), two of them have refused to sign flatly the contract, whereas the renovation with the rest nowadays hangs of a thread.

The " Six Big ones " complain about the scandalous increases in the promotional rates for the digital books, which in some cases are up to 30 times higher than in 2011. Amazon's action is considered by the publishers as a concealed and illegal increase of prices, and they are not ready to approve similar contractual adjustment.

What will happen with Amazon's catalogue? For the present time, at all. The contract in question only refers to the promotion inside the site of the titles that indicate the big publishing houses. On the contract not having be signed, the books are continued selling normally, but Amazon already promotes them neither in his web nor in the advertising traditional material.

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